27M views and an 18% lift in returning players.
A gaming campaign for Epic Games combining livestream sponsorships with Shorts, reaching players where they already watch and bringing them back into the game.
The approach
Epic wanted reach and re-engagement, so we paired live streaming with short-form. Eight streamers ran sponsored live sessions playing the title, while Shorts and clips extended each stream's best moments to a wider audience.
We tracked sign-ups and return sessions with campaign-specific links, so both reach and downstream player behaviour were measurable.
The results27MReturning players, before vs after the campaignBefore100After118
The campaign drove 27M views across streams and Shorts, and, more importantly, an 18% lift in returning players versus the pre-campaign baseline.
Livestream-plus-Shorts became a template we now reuse for game launches and seasonal re-engagement pushes.
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Performance-driven influencer marketing across YouTube, Instagram, TikTok and Twitch. Every view attributed.
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