Influencer Marketing Report 2026
The definitive guide for brands. Data-driven insights for the US market across Instagram, TikTok and YouTube, with benchmarks, budget allocation and what actually converts in 2026.
- Platform benchmarks: CPM, CPI and engagement by tier
- Where US budgets are moving in 2026
- Creator-selection frameworks we use on live campaigns
2026 edition34 pages: platform benchmarks, creator tiers, ROI models and the 2026 trends. We also send the link to your inbox.
Download the report (PDF, 13 MB)Six chapters, zero filler
Platform benchmarks
CPM, CPI and engagement by creator tier for Instagram, TikTok and YouTube, from the campaigns we ran and measured.
Where budgets move in 2026
How US brands are shifting spend between platforms, formats and always-on programs, and what that means for pricing.
Creator-selection frameworks
The scorecards we use on live campaigns to vet audience quality, brand fit and past sponsored performance.
What actually converts
Formats, offers and tracking setups that moved installs and orders, with the ones that only moved views.
Cost per install by vertical
Gaming, fintech, e-commerce and apps compared, so you can benchmark your own campaigns against the market.
Briefing and measurement playbook
How to brief creators, attribute every view and read the weekly numbers without fooling yourself.
Written for the people who sign off the budget
Every number in the report comes from campaigns we planned, bought and measured ourselves. No surveys, no modelled averages, no sponsored placements.
See the campaigns behind itApp and game marketers
Teams buying installs who need creator CPI benchmarks next to their paid-UA numbers.
E-commerce and DTC brands
Growth leads planning creator budgets who want ROAS ranges, not vanity reach.
Agencies and consultants
Planners who need defensible benchmarks for client forecasts and pitches.
Want these benchmarks applied to your brand?
Tell us your growth target. You get a creator strategy, a forecast built on the same campaign data and a budget within 48 hours.