27M views and an 18% lift in returning players.
A gaming campaign for Plarium's mobile RPG Raid: Shadow Legends, combining sponsored YouTube videos with Shorts, reaching players where they already watch and bringing them back into the game.
The approach
Plarium wanted reach and re-engagement for Raid: Shadow Legends, so we paired long-form YouTube with short-form. Eight creators produced sponsored videos featuring the title, while Shorts and clips extended each video's best moments to a wider audience.
We tracked new players and return sessions with campaign-specific links, so both reach and downstream player behaviour were measurable.
The results27MReturning players, before vs after the campaignBefore100After118
The campaign drove 27M views across YouTube videos and Shorts, and, more importantly, an 18% lift in returning players versus the pre-campaign baseline.
Long-form YouTube plus Shorts became a template we now reuse for mobile game launches and seasonal re-engagement pushes.
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Performance-driven influencer marketing across YouTube, Instagram, TikTok and Twitch. Every view attributed.
HAM 🇩🇪 · NYC 🇺🇸 · BUE 🇦🇷