Influencer marketing ROI calculator
Model what a creator budget returns before you commit it: views, clicks, conversions, cost per acquisition and ROAS for YouTube integrations and Instagram Stories across six markets. Every output is a range, and every benchmark behind it is graded for how solid the data actually is.
How to read this forecast
Why a range instead of one number?
Because the underlying data does not support one number. Published creator CPMs differ between sources by a factor of three to five. A tool that hides that spread is not more accurate, it is just more confident.
Why only two formats?
YouTube 45 to 60s integrations and Instagram Stories are what we plan, buy and measure most often, so they are the two we can model honestly. There is no credible public CPM for YouTube Shorts or Twitch sponsorships, so we leave them out.
Why average views and not followers?
You are buying impressions. Follower count is a poor predictor of them, view-to-follower ratios vary by an order of magnitude between channels. Pricing on average views is also how the maths works: CPM is cost per thousand views.
What does the forecast leave out?
Agency fee, production, usage rights, organic spillover, brand lift and repeat purchase. It models a first-order media outcome. Everything above the line is upside you should not plan on.
How accurate is it really?
The conversion side rests on solid data. The cost side does not. Where a number is weak we say so with a grade, and the forecast checks itself against published market rates. If it drifts far outside them, it tells you which input is probably wrong.
What makes your forecast better?
We run the campaign and measure it. Every placement ships with a tracking link and a creator promo code, so the forecast we send you is calibrated on delivered results rather than public averages.
Where every number comes from
Most calculators in this category present modelled assumptions as measurements. This one grades each constant instead, because the honest finding is that the cost side of influencer marketing rests on much thinner evidence than the conversion side.
On app ROAS. Revenue per install defaults to a payback-window figure, not day one. Casual games recover roughly 47% of install cost by D30, a ROAS near 1.0 at your payback horizon is a healthy campaign, not a failing one.
On e-commerce ROAS. This is first-order ROAS only. It ignores repeat purchase, and for most DTC brands that is where creator campaigns actually pay back. Enter your contribution margin per order rather than gross AOV if you want the stricter view.
Creator media is not paid media. A creator CPI running somewhat above your paid-UA benchmark is normal, not a failure: you are buying attention, trust and content you can reuse. The forecast only speaks up when the gap is wide enough to suggest a wrong input.
Public market data, compiled September 2026. Sources span February 2024 to September 2026, check the Collected column before comparing them to each other.
A forecast built on delivered campaigns, not public averages
Tell us your growth target. You get a creator strategy, a forecast and a budget within 48 hours. Three minutes to brief us, no deck needed.