Creator Rate Card 2026
What creators charge per platform, format and follower tier, from the deals we negotiate every week. YouTube, Instagram, TikTok and Twitch, five tiers from nano to mega, plus the add-ons that change the number and a negotiation checklist.
- Price ranges per format for YouTube, Instagram, TikTok and Twitch
- Add-ons and multipliers: usage rights, exclusivity, whitelisting, rush fees
- Four ways to spend 10,000 dollars and an eight-point negotiation checklist
2026 edition11 pages: four platforms, five tiers, 15 formats, add-ons and the negotiation checklist. We also send the link to your inbox.
Download the rate card (PDF)Every number you need before you quote
How to read the card
Why we price on median views rather than followers, the five tiers, and the EU uplift to apply on top of US rates.
YouTube
Dedicated videos, 60 to 90 second integrations, pre-rolls and Shorts, with the typical CPM and what the report says about ROAS.
Reels, feed posts, story sets and carousels per tier, plus notes on Reel engagement and gifted collaborations.
TikTok
In-feed videos, Spark Ads add-ons and series pricing, priced on average views because that is what the algorithm pays out.
Twitch
Stream sponsorships, sponsored segments and panel links, mapped to average concurrent viewers instead of followers.
Add-ons and negotiation
Usage rights, exclusivity, whitelisting, rush fees, agency versus direct, bundles, the 60/40 performance model and the checklist we run on every deal.
Written for the person who signs the creator invoice
Every range is the price of one post or placement in US dollars for the US market, shown as the 25th to 75th percentile of what we see. Half of all deals land inside the range, a quarter below, a quarter above.
See the campaigns behind itBrand and growth marketers
Teams negotiating directly with creators who want to know when a quote is fair and when to re-anchor on CPM.
Finance and procurement
Anyone who has to sign off a creator budget and wants benchmarks instead of a gut feeling.
Agencies and consultants
Planners building creator budgets and forecasts for clients across four platforms.
Want a forecast for your budget?
Put your budget, platform and tier into the Social Cloud ROI calculator and get expected reach, CPM and return in under a minute, using the same ranges as this card. Or send us the brief and we price the roster for you.