Influencer marketing for game studios and mobile publishers
Console, PC and mobile. We put your game in front of people who already play the genre, and report on installs and players — not on views alone.
Campaigns measured in players, not impressions
Two programmes we ran. Every number below belongs to the campaign named next to it.
Mobile is where the money is
Newzoo puts the global games market at $188.8 billion in 2025, played by 3.58 billion people. More than half of that revenue is mobile — which is also the segment where creator-driven installs are easiest to attribute.
Where the $188.8 billion actually sits.
Audience size, which is not the same shape as revenue.
Players spot an ad faster than any other audience
Gaming has the sharpest ad radar of any vertical. Four things we handle differently here.
A mid-sized creator who actually plays your genre will usually out-convert a far bigger channel who does not. We shortlist on what an audience already plays, then check how they respond to sponsored segments.
Footage carries the campaign. Briefs are built around moments worth watching — a first match, a build, a comeback — rather than a feature list read to camera.
A launch has one week that decides the year. Creators, builds, embargoes and publishing slots are locked early so everything lands inside the same window.
Views are cheap in gaming. Tracked links, creator codes and store attribution show what an install actually cost — and whether those players were still there a month later.
Formats and a process built for players
We define who the game is actually for, then shortlist creators whose audience already plays that genre.
Creators get early access and a brief covering the moments to capture, the embargo date, and the disclosure rules for their platform.
Publishing is staggered across the launch window so videos, streams and clips reinforce each other instead of competing on the same day.
Tracked links and codes per creator, reported against installs, sign-ups and retention. What performs gets more budget.
Gaijin Entertainment — War Thunder
Sponsored segments placed inside creators' regular uploads rather than standalone sponsored videos, so the game reached established audiences during their normal viewing. Every placement was tracked separately.
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Performance-driven influencer marketing across YouTube, Instagram, TikTok and Twitch. Every view attributed.
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