Influencer Briefing Template
The brief we send to creators on every Social Cloud campaign. One page the creator can actually follow: goal, deliverables, key messages, must-haves, do-not-say list, timeline, tracking and rights. Fill it in, send it, and the content comes back on target.
- 11 sections, from campaign at a glance to contacts and invoicing
- A filled example: a fictional mobile app launch brief
- Editable Word file plus a PDF reference version
2026 editionEditable DOCX plus a PDF reference with a filled example. We also send both links to your inbox.
Download the template (DOCX)Everything a creator needs, nothing they will skip
Campaign at a glance
Brand, product, goal, KPI, flight dates, platforms, markets and the deliverables table with formats, quantities and usage rights.
Brand and product
Three lines the creator can repeat to a friend, plus the one thing the viewer should do and the tracked link to prove it.
Messages and must-haves
Up to three key messages written the way a person would say them, disclosure per platform, pronunciation, product shot and link placement.
Do-not-say list
Competitor mentions, unverified claims, pricing promises and the health, financial or safety claims that cause takedowns.
Freedom and timeline
What the creator decides, what you decide, and fixed dates for brief, draft, feedback, approval, publish and reporting.
Tracking, payment, contacts
UTM link, promo code, screenshots due, fee, payment terms, usage rights, exclusivity, whitelisting and one contact per role.
Written for the person who sends the brief
Most sponsored content misses not because the creator was wrong, but because the brief was. This is the single biggest lever you have on the quality of the content, and the only one you control completely.
See the campaigns behind itBrand and growth marketers
Teams briefing creators directly who want fewer revision rounds and content that lands the key message.
Agencies and creator managers
Planners who brief dozens of creators a month and need one format everybody follows.
Founders doing it themselves
First influencer campaign? Fill in the example, swap the product, send it.
Need a creator for this brief?
Social Cloud runs the whole campaign, from creator selection to attribution. Send us the brief, or the rough idea behind it, and we come back with a shortlist of creators who fit the audience, the budget and the platform.