Influencer Marketing Report 2027
The 2027 edition of our Influencer Marketing Report is in production: new platform benchmarks, pricing shifts and the formats we expect to move budgets next year. Join the waitlist and be the first to receive it the day it ships.
- Fresh CPM, CPI and engagement benchmarks from our 2026 campaigns
- Where US and EU budgets move in 2027, by platform and format
- Updated creator-selection and attribution frameworks
2027 editionThe 2027 report lands in your inbox before it goes on the site. Until then, the 2026 edition has the current benchmarks.
Read the 2026 edition meanwhile (PDF)Same method, a year more data
Platform benchmarks
CPM, CPI and engagement by creator tier for Instagram, TikTok, YouTube and, new in 2027, Twitch.
Where budgets move in 2027
How brands shift spend between platforms, formats and always-on programs, based on what we booked in 2026.
Pricing shifts
What creators charge now versus a year ago, per platform and tier, and where the next increases are coming from.
Formats that convert
Which placements moved installs and orders in 2026, and which only moved views.
Creator-selection frameworks
The updated scorecards we use to vet audience quality, brand fit and past sponsored performance.
Measurement playbook
How to attribute every view and read the weekly numbers, updated for the tracking changes of 2026.
Written for the people who sign off the 2027 budget
Every number in the report comes from campaigns we planned, bought and measured ourselves. No surveys, no modelled estimates. The 2027 edition adds a full year of new campaign data and the EU market.
See the campaigns behind itApp and game marketers
Teams planning 2027 user acquisition who need creator CPI benchmarks next to their paid numbers.
E-commerce and DTC brands
Growth leads setting next year's creator budget who want ROAS ranges, not vanity reach.
Agencies and consultants
Planners who need defensible 2027 benchmarks for client forecasts and pitches.
Cannot wait until 2027?
The 2026 edition is free today, and the ROI calculator runs on the same data. Or tell us your growth target and you get a creator strategy, a forecast and a budget within 48 hours.