From zero to #1 in the iOS App Store.
The brief was simple and hard at once: scale influencer marketing for Freecash internationally. The campaign ran across the United States, Germany, the United Kingdom and France, and put the app at number one in the iOS free charts in three of them.
The approach
An app that pays people for surveys and offers is not a product anyone searches for. It has to arrive as a recommendation from someone the viewer already trusts, and it has to arrive at volume, because the audience that converts is broad rather than niche. So we did not build a shortlist of ten perfect channels. We built a programme across more than 400 creators in four markets, spanning entertainment, storytelling, gaming, sports and commentary.
Every placement carried its own tracked link and creator-specific code, so performance was read per creator rather than per campaign. That is what made scale safe: budget moved toward the channels that were actually converting while the programme was still running, instead of being judged once at the end.
The results7.1MMonthly downloads, pre-campaign baseline vs. campaign peak6x increase in monthly downloadsPeak month7.1M downloadsBest single creator4.6x ROISign-ups1,000,000
The campaign reached 164M views across all activations and drove one million sign-ups. In January 2026 Freecash held the number one spot in the Apple App Store free charts in the United States, Germany and the United Kingdom, ahead of ChatGPT and Google Gemini.
Monthly downloads peaked at 7.1M, roughly six times the level before the campaign started. The best single creator returned 4.6x, and the programme was ROI positive overall.
Out of more than 400 activations, these three produced the largest single contributions to reach.
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