App installs at 54% below market CPI.
A creator-led install campaign for Temu, built entirely on unboxing content: data-picked creators, tracked links, and a cost-per-install less than half the market benchmark.
The approach
We started from Temu's target CPI and worked backwards: which creators, which formats, which platforms would hit it. Unboxing content tested best, so we built the campaign around 15 creators known for authentic haul and unboxing videos.
Every placement shipped with a tracked install link and a promo code, so performance was attributed per creator, and underperformers were swapped out fast.
The results
The campaign delivered installs at a cost-per-install 54% below Temu's market benchmark, with 100% of installs attributed through tracking links.
The best-performing creators were scaled into an always-on program, turning a one-off test into a repeatable acquisition channel.
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Performance-driven influencer marketing across YouTube, Instagram, TikTok and Twitch. Every view attributed.
HAM 🇩🇪 · NYC 🇺🇸 · BUE 🇦🇷