Freecash: from zero to #1 in the iOS App Store.
The approach
An app that pays people for surveys and offers is not a product anyone searches for. It has to arrive as a recommendation from someone the viewer already trusts, and it has to arrive at volume. So we did not build a shortlist of ten perfect channels. We built a programme across more than 400 creators in four markets, spanning entertainment, storytelling, gaming, sports and commentary.
Every placement carried its own tracked link and creator-specific code, so performance was read per creator rather than per campaign. Budget moved toward the channels that were actually converting while the programme was still running, instead of being judged once at the end.
The results
The campaign reached 164M views across all activations and drove one million sign-ups. In January 2026 Freecash held the number one spot in the Apple App Store free charts in the United States, Germany and the United Kingdom, ahead of ChatGPT and Google Gemini. The programme was ROI positive overall.
Number one in three markets, ahead of ChatGPT and Google Gemini.
FreecashTop
ChatGPTAI
Google GeminiAIFreecashTopChatGPTAIGoogle GeminiAIFreecashTopChatGPTAIGoogle GeminiAIScale was safe because every channel was readable on its own.
Breadth over precision
400+ channels across five content genres, chosen for audience overlap rather than category fit.
One tracked link per creator
Individual links and codes made every channel's contribution readable on its own.
Budget moved mid-flight
Spend shifted toward converting channels while the campaign was still running.
Four markets in parallel
US, Germany, UK and France launched together to build chart momentum at once.
Three placements carried the biggest share of reach.
Out of more than 400 activations, these three produced the largest single contributions to reach.
Creator line-up
Adam Botkin
Official Duck Studios
DeVory Darkins
The Next Chapter
Niki and Gabi
Anderson Burrus
Meags
Sam Hyde
Ryan Pictures
DARKLIVITY
SML
Tommy GMore campaigns
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