Influencer marketing for cyber security brands
VPNs, privacy tools, password managers and identity protection. We build creator programmes that hold up in front of a sceptical, technical audience — and we report on installs and trials, not just impressions.
What a security campaign looks like when it lands
Results from our CyberGhost VPN creator programme — one brand, measured across every creator we ran.
Your buyers' budgets are still growing
Security spend is not a fixed pie. Gartner expects worldwide end-user spending on information security to reach $240 billion in 2026 — and software is both the largest and the fastest-growing slice.
End-user spending by segment, worldwide, 2026 forecast.
Security is bought on credibility, not on reach
A creator who cannot explain a threat model gets taken apart in their own comments. Four things we handle differently here.
Privacy and tech audiences read the fine print. We write scripts against what the product actually does, so nothing in the video over-promises and nothing in the comments comes back at you.
We shortlist creators who already cover security, privacy or hardware, then check how their audience responds to technical content — not just how many people follow them.
Security and privacy messaging runs near the edge of what every platform allows. Creators get briefed on what can and cannot be said, and paid-partnership disclosure is never optional.
People research security software for weeks and start on a free trial. Last-click reporting undersells creator impact, so we set tracking up to match how the purchase actually happens.
Formats and a process built for this audience
We agree the single claim the campaign has to land, then build a creator shortlist against topic authority and audience fit.
Every creator gets a brief covering the product, the claims they can make, and the disclosure rules for their platform.
We review scripts and cuts before they go live, and stagger publishing so the campaign builds instead of spiking once.
Tracked links and codes per creator, reported against installs and trials. What works gets more budget; what does not gets cut.
CyberGhost VPN
A VPN campaign placed inside commentary, documentary and entertainment channels rather than tech reviews — where the audience was larger and the category far less saturated. Every creator was briefed on what a VPN does and does not protect, so the message stayed accurate at scale.
Want results like Freecash's?
Tell us your growth target. We'll come back with a creator strategy, forecast, and budget in under 48 hours.
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Performance-driven influencer marketing across YouTube, Instagram, TikTok and Twitch. Every view attributed.
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