HelloFresh: 4.1× ROAS from creators who actually cook.

The approach

We focused on mid-tier lifestyle and food creators who could authentically demonstrate meal prep, highlighting convenience, cost savings and taste through real cooking sequences.

Long-form integrations carried the credibility; Shorts extended reach. Every placement shipped with a dedicated tracking link and creator-specific promo code for full attribution, and we A/B-tested mid-roll vs pre-roll placements throughout.

The results

The campaign delivered a 4.1× return on ad spend, comfortably ahead of a typical agency benchmark, with every conversion attributed through creator-specific tracking links and promo codes. The strongest creators were rolled into an ongoing, always-on program.