Honey: 150k+ installs from native mid-roll integrations.

The approach

Honey needed installs of its browser extension from an audience that trusts the recommendation. We selected 20 creators whose audiences overlapped with online shoppers, and built native mid-roll integrations into their regular content. No hard sell, just genuine demos.

Each integration carried a tracked install link so we could attribute every install to a specific creator and optimise spend toward the best performers.

The results

The campaign generated more than 150,000 tracked browser-extension installs across 19.8M impressions, all attributed, all measurable. Native mid-rolls proved to be a repeatable install channel, and the top creators were rolled into an ongoing program.