ReportInfluencer Marketing Report 2026
Platform benchmarks by tier, US budget shifts and the creator-selection frameworks we use on live campaigns.
PDF · [XX] pagesDownload
Resources · Free downloads
The numbers we use. Yours for one email.
Reports, benchmark sheets and templates straight from our live campaigns. No sales call attached, every download lands in your inbox within a minute.
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Featured report
Influencer Marketing Report 2026
US benchmarks across Instagram, TikTok and YouTube: CPM, CPI and engagement by tier, where budgets are moving, and what actually converts.
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All free · PDF, XLSX or web
The library
Items marked [Planned] do not exist yetReport Trend
Report
2027Report
Report
2027Report
Influencer Marketing Trend Report 2027 [Planned]
The formats, platforms and pricing models we expect to move budgets next year, backed by this year's campaign data.
PDF · [Q1 2027]Notify me
Updated monthly CPM & CPI
Benchmarks Benchmarks
Benchmarks Benchmarks
CPM & CPI Benchmark Sheet [Planned]
Median CPM, CPI and CTR by platform, vertical and creator tier. The same table the benchmark newsletter is built on.
XLSX + PDFDownload
Template
Creator Briefing Template
The brief we send to creators on every campaign: goal, offer, talking points, do-not-say list and tracking setup. From the briefing guide.
DOCX + NotionDownload
Template
Influencer Contract Template
Paid posts, KPIs, usage rights, exclusivity and disclosure, every clause explained. Already free in the contract guide, now as a file.
DOCX · ENDownload
Creator
Scorecard Template
Scorecard Template
Creator Vetting Scorecard [Planned]
Score any creator on audience quality, brand fit and past sponsored performance before you spend. Based on the influencer rating guide.
XLSX + Google SheetsDownload
Tool
Influencer Marketing ROI Calculator
Enter budget, platform and vertical, get a forecast of views, conversions and ROAS. Runs in the browser, no download.
Web · no email neededOpen tool
4.1×ROAS · HelloFreshTeardownCampaign Teardown: HelloFresh [Planned]
The full case as a deck: creator list, briefs, spend by placement and the weekly numbers behind the 4.1× ROAS.
PDF · [XX] slidesDownload
Creator
Rate Card Benchmarks
Rate Card Benchmarks
Creator Rate Card 2026 [Planned]
What creators actually charge per format, platform and follower tier, from the deals we negotiate every week.
PDF · [XX] pagesDownload
How it works
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